Exactly what do consumers think about nanotechnology? Consider this tidbit: consumers rate it safer than some commonplace, everyday products, including herbicides, chemical disinfectants and food preservatives. The study also shows that the public is pretty savvy in their judgment. They aren't blindly accepting of nano-products, nor are they clueless about risks. They are simply willing to consider both the risk and rewards -- just as they do with other technologies. Quite simply, they knowledgeably -- and enthusiastically -- choose the benefit of nano-enabled products.
(From a national research study conducted by Rice University's Center for Biological and Environmental Nanotechnology (CBEN), University College London (UCL) and the London Business School.)
~Scott E. Rickert, chief executive of Nanofilm, Ltd.
http://www.industryweek.com/ReadArticle.aspx?ArticleID=13354
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