Nanotechnology-based products that address large consumer markets are increasingly being launched. Management at companies making and selling such products must decide how to market those products. In particular, companies must decide whether their marketing campaigns should emphasize the nanoscale components or materials inside of the products. In this article, Patti Hill analyzes the issues associated with a “nano inside” marketing campaign. She provides examples of successful marketing campaigns such as the Intel Inside® Program, highlights the challenges associated with a “nano inside” marketing campaign, and makes recommendations for companies seeking to market nanotech-based products.
A very well considered article from one of today's leading PR minds.
In an earlier post, I told you about my small contribution of background info to Patti Hill's article, at this LINK.
Monday, February 16, 2009
Wednesday, February 4, 2009
Singularity University
What is the mission of SU?
"Singularity University aims to assemble, educate and inspire a cadre of leaders who strive to understand and facilitate the development of exponentially advancing technologies and apply, focus and guide these tools to address humanity’s grand challenges."
If they can get funding this will be exciting!
"We are now in the steep part of the exponential trajectory of information technologies in a broad variety of fields, including health, nanotechnology, and artificial intelligence. It is only these accelerating technologies that have the scale to address the major challenges of humanity ranging from energy and the environment to disease and poverty. With its strong focus on interdisciplinary learning, Singularity University is poised to foster the leaders who will create a uniquely creative and productive future world.”
Ray Kurzweil
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