Issues and Strategies for Marketing “Nano Inside”

Nanotechnology-based products that address large consumer markets are increasingly being launched. Management at companies making and selling such products must decide how to market those products. In particular, companies must decide whether their marketing campaigns should emphasize the nanoscale components or materials inside of the products. In this article, Patti Hill analyzes the issues associated with a “nano inside” marketing campaign. She provides examples of successful marketing campaigns such as the Intel Inside® Program, highlights the challenges associated with a “nano inside” marketing campaign, and makes recommendations for companies seeking to market nanotech-based products.

A very well considered article from one of today's leading PR minds.

In an earlier post, I told you about my small contribution of background info to Patti Hill's article, at this LINK.