Wednesday, April 18, 2007

Trillion $ Market

A spot-on bit of writing was posted today at Nanowerk, by Michael Berger. Michael titled his piece “Debunking the trillion dollar nanotechnology market size hype” which is just what he did.

As he pointed out “There seems to be an arms race going on among nanotechnology investment and consulting firms as to who can come up with the highest figure for the size of the ‘nanotechnology market.’ The current record stands at $2.95 trillion by 2015.” This observation has been long in coming. Too long have we blithely accepted that anything that contains the slightest amount of nanoscale material contributes as a whole to the total market. His words for this market forecast method are “…taking every product that has anything to do with nanotechnology, however miniscule or remote, adding up the entire value chain of these products, and claiming this is ‘the market for nanotechnology’...”

I think his closing puts the whole hyped issue in perspective “I guess the point I am trying to make here is that these trillion-dollar forecasts for an artificially constructed "market" are an irritating, sensationalist and unfortunate way of saying that sooner or later nanotechnologies will have a deeply transformative impact on more or less all aspects of our lives.”

Well written and informative.

Read the entire article here:

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